About SynqSell

My name is Bruce. I'm the developer of SynqSell. And, this is my story on why I built SynqSell.

I worked in the eCommerce space selling anime merchandise and had some key observations:

• Product performance on one online store or marketplace didn't necessarily translate to sales on another platform.
• Even high-quality products with a clear market struggled to gain sales traction, ending up as unsold inventory.
• Successful products created a positive feedback loop:
• Wholesale customers were more willing to purchase and stock items with proven sales records.
• Increased visibility of successful products generally led to more purchases and brand recognition and attracted new retail and wholesale customers.
• Strong sales of one product often boosted sales of complementary products.

These observations led me to a crucial question: could I create a risk-free method for wholesale customers to test out manufacturers' promising but underperforming products, and potentially trigger the positive feedback loop of successful products? And SynqSell, a Shopify app that allows cross-store product imports between suppliers and retailers, and automatic synchronization of prices, orders, and payments, was born.

There are a lot of apps on Shopify that handle the logic of cross-store import, but I believe, that in the long-run, this platform can be equipped with tools to help sellers sell more, such as by coordinating product launches and having tools that allow seamless collaboration with other brands. If you have any questions or suggestions, please feel free to contact me at synqsell@gmail.com.